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The 4 Rights™

Right Role. Right Form. Right Dose. Right Interactions.

  • Right Role. We believe less is more. Every product has a specific job to do, and each ingredient in it supports that job intentionally. No padding the label with ingredients that aren't needed, and no loading doses past what the job calls for. No proprietary blends that limit transparency. No "fairy dusting" with valueless elements that counterfeit value. 
  • Right Form. We use the ingredient forms that researchers used in their studies, not the ones with the best marketing or the ones that sound better to someone glancing at the label before putting it in their cart.
  • Right Dose. Every dose has a rationale. Some come from human trials: same form, named population, a study you can read for yourself. Some come from the official intake amounts health authorities set for adults. Both are real reasons to pick a dose. They are not the same reason, and most labels let you assume everything came from a trial. We'll tell you which is which, ingredient by ingredient, on every product page. No token amounts that seem to check the box but actually fall short. 
  • Right Interactions. 
    Ingredients interact with each other, with medications, with packaging, and with what you eat. Most of those interactions are neutral, but we checked them anyway. We looked for what degrades potency over shelf life, what competes for absorption, what stacks badly with our other products, and what needs a warning.

We'll publish the test results for every lot, starting with our first production run, so if you don’t trust labels, and rightly so, you can check for yourself.

If you’re enamored with long ingredient lists, celebrity endorsements, and claims that sound too good to be true, truSTACK products aren’t for you. 

Get Founder access above if you haven't already, then check your email (including spam and promotions) to learn more about what's coming.

CORE, our mineral foundation, ships first.